Not a Copywriter? Use This AI Prompt Shortcut Instead
If you're running your own business, you're already wearing a dozen hats. One of them is “marketer.” And part of being a marketer? Writing copy that sounds confident, persuasive, and clear.
But here’s the problem: most small business owners and solo entrepreneurs never learned how to write like that. So what happens? You sit down to write an email, a landing page, or a product description. It either sounds stiff and generic, or you overcompensate and become a complete hype machine (which doesn't feel genuine either).
That's where AI can help.
But not just any AI prompt.
What You Need: Copywriting Prompts with Style Built In
If you’ve tried using AI to help with your writing, you may have noticed something: the results are only as good as your prompt.
Instead of saying:
“Write a product description for my new planner,”
try saying:
“Write a product description in the voice of a direct response copywriter—short, punchy, clear on benefits, with a strong call to action.”
Or:
“Give me an email promo in the style of conversational copywriting—like I'm talking to a friend, but still focused on getting a click.”
The difference? Night and day.
You don’t need to be a copywriter.
You just need to borrow the styles.
🧠 Try Prompting for These Copy Styles
Direct Response
Short. Benefit-driven. Clear CTA.
Prompt: “Write in a direct response style: short, punchy, and focused on why this solves a problem.”
Conversational
Like you're talking to a friend. Warm and real.
Prompt: “Write this like I’m explaining it over coffee—friendly, no jargon.”
Story-Driven
Lead with a story, then make your point.
Prompt: “Start with a short, relatable story that connects emotionally and leads into the message.”
🔄 You don’t need to write like a copywriter—just tell the AI what kind of writing you want.
Why This Matters for the Over-50 Entrepreneur
If you're in your 50s, 60s, or beyond and building a business, chances are you're not trying to sound like an Instagram influencer. You want to sound confident, credible, and human.
Using prompts that incorporate a copywriting style helps the AI sound more like you, the experienced and trustworthy guide your clients want.
But don't skip the final step. Always review what the AI gives you. Make sure the tone aligns with your business. Does it sound like something you would say? Does it feel aligned with how you speak to your customers?
You're not handing the wheel over to a robot—you're letting it drive a few miles while you sip your coffee and make sure you're still heading in the right direction.
It's not cheating.
It's working smarter.
And it gets you a lot farther than "write an email to promote my widget."
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What you’ll learn:
✅ Day 1: Your Business Experience Is Your AI Advantage
✅ Day 2: How to Train AI to Sound Like You
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